01
0 to 1 product design
From the first wireframe to a live app. That's what I did for Sigfyn, on web, mobile and tablet.
Making complex flows feel simple.
I'm Polashi and I've been designing digital products for over 5 years. Right now, I'm a UX Designer at Sigfyn, a fintech company.
Project
Selected works
Sigfyn's marketing website
How do you explain AI-assisted investing in a way people can trust? I designed Sigfyn's marketing website to make the product easier to understand and its advisor-led approach clear.
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Sigfyn app
I took Sigfyn's app from early wireframes to a live product across web and mobile, and built the design system behind it.
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Idlewise website
Businesses shouldn't have to leave their spare cash sitting idle. Idlewise helps them put it to work. I designed the brand and marketing website for the product.
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GPay case study
We've all had a UPI payment fail and wondered where the money went. This case study explores how Google Pay could make that moment clearer and easier to navigate.
View projectProcess
From the first question to a working product.
Here's how I work through a problem, from understanding it to testing a solution and getting it ready to ship.
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Step 01
Research
Understand the people, the product and the problem.
- Conduct user research to understand users’ needs, goals, pain points and behaviours.
- Study competitor apps and how they work
- Learn the business and regulatory side with the team
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Step 02
Define
Decide who we're designing for and which problem to solve first.
- Decide the target users with the team
- Pick the most important problems to solve first
- Park the rest for later releases
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Step 03
Ideate and Design
Map it, sketch it, then make it real.
- Map user flows and information architecture
- Create wireframes and interactive prototypes
- Use the design system to keep patterns consistent across screens
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Step 04
Test
Put it in front of real people before it ships.
- Review the design with the team
- Test with internal users and relevant participants
- Observe where people get stuck and refine the flow
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Step 05
Ship and Measure
Hand off cleanly, launch and learn from the numbers.
- Collaborate with developers throughout implementation
- Share clear specs and reusable design components
- Track drop-offs and use the findings to improve the experience
About
Tech by training. Design by choice.
I enjoy turning complex problems into simple, intuitive experiences. I believe the best design often goes unnoticed, when everything flows naturally and just works the way people expect it to.
I joined Sigfyn early as its founding designer, where I built the product experience and design system from the ground up. Before moving into design, I studied computer applications at NIT Calicut.
- Currently
- UX Designer at Sigfyn
- Education
- MCA, NIT Calicut
- Tools
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- Figma
- Framer
- Adobe Creative Suite
- Miro
- Mixpanel
- Microsoft Clarity
- AI-assisted design tools
Expertise
What I bring to your product.
02
Design systems
I built the design system behind Sigfyn, giving its screens and components a consistent set of patterns to build on.
03
Brand and websites
How a product looks, and the first impression it makes. I designed the Idlewise brand and website, and the Sigfyn website.
04
Research-led UX
Finding where people get stuck and why, using data and real users, then fixing the flow. My GPay case study shows how I work through a similar problem.
